Interactive Installations
for ARoS Public
ARoS Art Museum in Aarhus, Denmark challenged Local Projects to transform an entire floor into a "mental fitness center"—creating interactive installations that engage visitors' senses, stimulate imagination, and foster social connection around art. The result: three digital experiences designed to be both playful and insightful, putting the collection directly in visitors' hands.
The Art of Looking uses eye-tracking technology to trace visitors' gaze as they examine artworks, revealing the hidden patterns of how we look at art and challenging attention spans through focused observation.
The Art of Creativity transforms visitors into creators and muses. One visitor assumes a pose tracked by spatial camera while the other maps artworks from the collection onto the model's body, collaborating to complete a customized portrait together.
The Art of Commentary records conversations between pairs of visitors as they discuss chosen artworks. Natural language processing extracts keywords from their dialogue, generating a personalized GIF combining text and photos—a shareable memento of their museum experience.
Studio: Local Projects
Team: Jake Barton, Elvira Barriga (Creative Direction); Elvira Barriga, Nathan Adkisson (Concept & Strategy); Oriol Ferrer Mesià, Nicole Messier, Andreas Borg (Technology); Sundar Raman, Charles DiMaggio (Engineering); Edward Blake, Chris Schnars (UX); Danny Well, Duy Pham (Visual Design); Anthony Dong (Spatial Design); Katia Davidson-Ferrara (Project Management & Production)
Role: Visual Design
Photography: Christiane Patic
Year: 2016
The Art of Looking uses eye-tracking technology to trace visitors' gaze as they examine artworks, revealing the hidden patterns of how we look at art and challenging attention spans through focused observation.
The Art of Creativity transforms visitors into creators and muses. One visitor assumes a pose tracked by spatial camera while the other maps artworks from the collection onto the model's body, collaborating to complete a customized portrait together.
The Art of Commentary records conversations between pairs of visitors as they discuss chosen artworks. Natural language processing extracts keywords from their dialogue, generating a personalized GIF combining text and photos—a shareable memento of their museum experience.
Studio: Local Projects
Team: Jake Barton, Elvira Barriga (Creative Direction); Elvira Barriga, Nathan Adkisson (Concept & Strategy); Oriol Ferrer Mesià, Nicole Messier, Andreas Borg (Technology); Sundar Raman, Charles DiMaggio (Engineering); Edward Blake, Chris Schnars (UX); Danny Well, Duy Pham (Visual Design); Anthony Dong (Spatial Design); Katia Davidson-Ferrara (Project Management & Production)
Role: Visual Design
Photography: Christiane Patic
Year: 2016