The ARoS Art Museum in Aarhus, Denmark embraced an unconventional strategy to make art more relevant to everyday lives by asking: Why is looking at art such a quiet, solitary activity? "ARoS Public" was dedicated as a social space for art education. Through three interactive installations, visitors don't just view the collection—they remix it, debate it, and track their own gaze, turning passive observation into active engagement and meaningful connection with the museum's collection and each other.

In The Art of Creativity, guests create surreal portrait collages using their own poses and artwork fragments from the museum collection. In The Art of Looking, eye-tracking sensors visualize exactly how a visitor views a painting—revealing the subconscious patterns of their own curiosity. In The Art of Commentary, pairs record audios about specific works, guided by unexpected prompts designed to provoke light-hearted conversations that reveal how others think and feel.

Studio: Local Projects
Team: Jake Barton, Elvira Barriga (Creative Direction); Elvira Barriga, Nathan Adkisson (Concept & Strategy); Oriol Ferrer Mesià, Nicole Messier, Andreas Borg (Technology); Sundar Raman, Charles DiMaggio (Engineering); Edward Blake, Chris Schnars (UX); Danny Well, Duy Pham (Experience Design); Anthony Dong (Spatial Design); Katia Davidson-Ferrara (Project Management & Production)
Role: Experience Design
Photography: Christiane Patic
Year: 2016