Refined
clarity for
a foresight
consultancy

Drawing inspiration from the ancient Greek concept of arete—excellence as virtue—the identity balances confidence with approachability through two essential elements. The wordmark is set in Arizona Serif, a high-contrast typeface with sharp serifs and dramatic stroke variation. Above, a bold horizontal bar acts as both pronunciation guide and graphic anchor, providing stability while nodding to the founder's French-Canadian heritage.

A duochromatic palette of lilac blue and light grey complements the confident typography across all applications. Editorial-style illustrations transform abstract strategic concepts into evocative visual narratives. The system extends into comprehensive presentation templates and proposal frameworks, empowering the team to articulate complex insights with clarity and confidence.

Note: illustrations shown are placeholder only to demonstrate the visual intent
Role: Brand Strategy, Identity & presentation Design
Year: 2024






About
Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York






What
I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how the brand looks and feels across every surface and atmosphere.






Get
in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com



About Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York


What I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how a brand is felt across every surface and atmosphere.


Get in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com