Visual Identity
for Faith
and Liberty
Discovery Center
Visual identity for a museum exploring the relationship between faith and liberty in America—from the nation's founding to today—through the influence of the Bible on individuals in key historical and personal moments. Opening at Philadelphia's Independence Mall, the museum illuminates these connections through exhibition and storytelling.
The logomark is inspired by the theme of illumination and the interpretation of light and harmony, creating a visual language that balances reverence with accessibility.
Studio: Local Projects
Team: Elvira Barriga (Creative Direction), Naomi Seixas (Project Management), Devin McGrath (Art Direction)
Role: Identity Design
Year: 2017–2018
The logomark is inspired by the theme of illumination and the interpretation of light and harmony, creating a visual language that balances reverence with accessibility.
Studio: Local Projects
Team: Elvira Barriga (Creative Direction), Naomi Seixas (Project Management), Devin McGrath (Art Direction)
Role: Identity Design
Year: 2017–2018