New dimension
for a heritage
emblem

Bruce Mau Design was invited by Givenchy to reimagine their iconic 'G' emblem for a new era of luxury expression. The proposal transformed the existing icon into a three-dimensional cube using six interlocking Gs. This dynamic emblem revealed different geometric patterns from every angle, creating endless possibilities for application across materials and production techniques.

The system demonstrated remarkable versatility across leather goods, perfumes, jewelry, shoes, packaging, display systems, and runway design. Each perspective offered a new visual identity while maintaining the coherence of the monogram, allowing the emblem to evolve across contexts—infusing the French house's timeless heritage with refined, contemporary edge.

Studio: Bruce Mau Design
Team: Elvira Barriga (Creative Direction)
Role: Graphic & 3D Design
Year: 2014





About
Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York






What
I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how the brand looks and feels across every surface and atmosphere.






Get
in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com



About Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York


What I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how a brand is felt across every surface and atmosphere.


Get in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com