Bruce Mau Design was invited by Givenchy to reimagine their iconic 'G' emblem for a new era of luxury expression. The proposal transformed the existing icon into a three-dimensional cube using six interlocking Gs. This dynamic emblem revealed different geometric patterns from every angle, creating endless possibilities for application across materials and production techniques.

The system demonstrated remarkable versatility across leather goods, perfumes, jewelry, shoes, packaging, display systems, and runway design. Each perspective offered a new visual identity while maintaining the coherence of the monogram, allowing the emblem to evolve across contexts—infusing the French house's timeless heritage with refined, contemporary edge.

Studio: Bruce Mau Design
Team: Elvira Barriga (Creative Direction)
Role: identity Design & 3D Visualization
Year: 2014