L'Oréal's headquarters at 14 Rue Royale stands as a monument to the brand's history, but the company needed a space oriented toward the future. The project transformed their original 1938 birthplace into a creative hub, addressing a critical challenge: L'Oréal's extensive archive often left teams paralyzed rather than inspired. Le Visionnaire functions as a curatorial filter using machine learning to navigate the company's archive, allowing employees to pull inspiration from the past to inform future strategy.

The experience bridges physical and digital interaction through La Route, a cabinet of curiosities with illuminated drawers for engaging with heritage products, and the Visionary Wall, a massive AI-driven canvas that can sort millions of images not just by keyword, but by visual composition—grouping them by color, shape, and pattern. This allows designers to build instant mood boards that can be saved to their employee badge and exported directly to their desk.

Studio: Local Projects
Team: Erik Mika (Creative Direction), Naomi Seixas (Project Management), Keeli Shaw (Production Management), Jaein Lee (Project Coordination), Frances Grogan (Content Strategy), Guillaume Marais (UX Design)
Role: Interactive Experience & Media Design
Partners: Moatti & Rivière (Architecture)
Year: 2023