Interactive Experience
for L'Oréal—
Le Visionnaire Heritage and Innovation Center
L'Oréal transformed its historic 1938 headquarters on Rue Royale, Paris, into Le Visionnaire—a collaborative hub where employees from 36 brands converge to share tools and creative contexts. The reimagined venue bridges heritage and modernity through architect Alain Moatti's striking glass structure integrated within the classical building, enhancing L'Oréal's internal creative capabilities while honoring its rich history.
La Route features a cabinet-of-wonder display where interactive media merges with L'Oréal's archives. Within 25 individual niches, illuminated drawers and cabinets showcase artifacts telling stories from vintage blonde hair dye packages used in the building's first women's hairdressing schools to the evolution of groundbreaking sunscreen technology.
Les Marques immerses visitors in multi-sensory brand experiences through hidden projectors and dynamic media, creating customizable presentations across six core product categories: haircare, hair color, fragrance, makeup, skincare, and body care.
Le Visionnaire, at the heart of the glass structure, features a technology-driven creative space where machine learning curates millions of live images, sorting them by color composition and semantic content. This innovative system enables employees to create dynamic moodboards where each addition triggers new, relevant imagery—fostering meaningful connections and inspiring creative exploration in real-time.
Studio: Local Projects
Team: Erik Mika (Creative Direction), Naomi Seixas (Project Management), Keeli Shaw (Production Management), Jaein Lee (Project Coordination), Frances Grogan (Content Strategy), Guillaume Marais (UX Design)
Role: Interactive Experience & Media Design
Partners: Moatti & Rivière (Architecture)
Year: 2023
La Route features a cabinet-of-wonder display where interactive media merges with L'Oréal's archives. Within 25 individual niches, illuminated drawers and cabinets showcase artifacts telling stories from vintage blonde hair dye packages used in the building's first women's hairdressing schools to the evolution of groundbreaking sunscreen technology.
Les Marques immerses visitors in multi-sensory brand experiences through hidden projectors and dynamic media, creating customizable presentations across six core product categories: haircare, hair color, fragrance, makeup, skincare, and body care.
Le Visionnaire, at the heart of the glass structure, features a technology-driven creative space where machine learning curates millions of live images, sorting them by color composition and semantic content. This innovative system enables employees to create dynamic moodboards where each addition triggers new, relevant imagery—fostering meaningful connections and inspiring creative exploration in real-time.
Studio: Local Projects
Team: Erik Mika (Creative Direction), Naomi Seixas (Project Management), Keeli Shaw (Production Management), Jaein Lee (Project Coordination), Frances Grogan (Content Strategy), Guillaume Marais (UX Design)
Role: Interactive Experience & Media Design
Partners: Moatti & Rivière (Architecture)
Year: 2023