Playful GEsture for a PR Studio

Long Day is a Japanese-American founder-led PR studio representing young international brands entering the US market. Approached to shape their new agency identity, the work began with a positioning framework articulating their core tensions — Playful & Considered, Raw & Refined, Instinctive & Crafted — and explored a range of visual territories across logomarks, color, and imagery.

The chosen direction centers on The Ribbon, a gestural mark connecting their initials into something at once playful and crafted. A palette of warm and muted tones grounds the system, while the imagery draws from the sensorial, botanical, and material textures — lending the identity an expansive, worldly feeling. Together, they form a system that looks considered yet feels alive, expressing the duo's wide-ranging perspective and instinct for building worlds around the brands they champion.

Note: Project concluded at direction selection;
full system development was not pursued.
role: Identity design
Year: 2026





About
Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York






What
I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how a brand is felt across every surface and atmosphere.






Get
in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com



About Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York


What I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how a brand is felt across every surface and atmosphere.


Get in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com