This proposal reimagines the New York Foundation for the Arts's established identity by refining the monogram—letterforms now elegantly stagger within a bold rectangular frame, creating a more unified composition. Set in a serif typeface with strong vertical emphasis, the interlocking letters balance institutional authority with creative energy while maintaining NYFA's distinctive orange palette. The refreshed identity demonstrates NYFA as both a trusted resource and vibrant champion of artistic practice with enhanced contemporary clarity.

Self-initiated proposal
Year: 2025