Bruce Mau Design developed an environmental graphics and wayfinding system for New World Development's waterfront development project along Tsim Sha Tsui's Avenue of Stars in Hong Kong. The cultural promenade connects major landmarks including the Hong Kong Museum of Art, Hong Kong Cultural Centre, and the historic Kowloon waterfront. The design integrates inspirational quotations into the pedestrian experience, transforming wayfinding elements into supergraphic moments of reflection and discovery.

Studio: Bruce Mau Design
Team: Elvira Barriga (Creative Direction), Bryan Carvalho (Design Support)
Role: Environmental, Wayfinding & Signage Design
Year: 2015