Positioned between big event companies and small production houses, Outpost blends hospitality precision with cultural fluency—creating corporate experiences and cultural activations grounded in human connection. As the agency evolved, it needed refinement and clarity across every touchpoint. Working closely with the founders, I developed a comprehensive identity system built on a monochromatic approach where restraint amplifies presence.

The wordmark, set in ABC Favorit Expanded, balances contemporary sophistication with confident authority. Editorially curated imagery drives the visual narrative across three scales: intimate craft details, human connection, and experiential atmosphere. From letterpress stationery to digital touchpoints, every element conveys tasteful intention—translating Outpost's positioning as a lifestyle-driven agency where hospitality meets culture.

role: Brand identity & digital Design
Year: 2025