Graphic Symphony for
a School of Music

The Regent Park School of Music (RPSM) provides high-quality, affordable music education to youth-in-need in Regent Park and other high-priority areas in Toronto. For years, students practiced in church basements until September 2012, when a new community arts center—the Daniels Spectrum—opened its doors as part of a neighborhood redevelopment strategy. Within their new dedicated space, RPSM wanted to signal a new era for the school and the community at large.

Bruce Mau Design worked with RPSM faculty, staff, and volunteers to develop an invigorated brand positioning, tone of voice, and visual identity. The design along the school's main corridor communicates RPSM's new mandate: Seriously Fun. Vibrant wall art based on musical symbols expresses the new identity throughout the building, extending to the logo and all communications materials—transforming the physical space to reflect the school's mission and energy.

Studio: Bruce Mau Design
Team: Elvira Barriga (Creative Direction), Jacqueline Lane (Design)
Role: Identity & Environmental Design
Year: 2012





About
Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York






What
I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how the brand looks and feels across every surface and atmosphere.






Get
in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com



About Me


I am a creative director working across brand strategy, identity, and experience. Formerly at Bruce Mau Design, Local Projects, and 2x4 — now working independently across culture and commerce.

Co-founder of speaklow, a curated gallery in a historic Brooklyn brownstone featured in T: The New York Times Style Magazine.

Saigon — New York


What I do


Strategy — I define what a brand stands for by surfacing its core tensions and building the frameworks that sustain it.

Identity — I translate the strategy into visual systems, rigorous in structure, nuanced in feeling, and refined through craft.

Experience — I extend the identity into physical space, shaping how a brand is felt across every surface and atmosphere.


Get in touch


Available for select commissions and collaborations — a direct creative partner to founders and leaders, from first conversation through final delivery. If what you're building demands
both craft and clarity, I'd love to hear about it.

duyphamk@gmail.com