atmospheric
wayfinding for
an elevated
Resort Experience
2x4 developed a wayfinding and environmental graphics strategy for The Drew Las Vegas, a reimagined luxury resort balancing elevated hospitality with accessible experiences. The "Super Natural" concept paired refined luxury with organic materiality reflecting the desert landscape and Las Vegas energy. The wayfinding system organized navigation into three spatial layers: Ground (wayfinding elements throughout the journey), Horizon (consistent information visible in the distance), and Sky (iconic beacons suspended overhead).
Central to the strategy were stacked monuments—sculptural forms inspired by artists like Ugo Rondinone, Jose Dávila, and James Balmforth—combining raw and refined materials in precarious yet balanced compositions. These "stacks" served as navigational landmarks throughout the resort, each unique yet unified by textured stone and vibrant metal palette. The system guided guests to destinations while revealing unexpected discoveries along the way.
Studio: 2x4
Team: Michael Rock, Georgie Stout (Creative Direction); Leigha Denis, Florian Mewes (Design Direction); Dan Dittrich, Frank Mandell (3D Visualization)
Role: Environmental, Wayfinding & Signage Design
Year: 2019
Central to the strategy were stacked monuments—sculptural forms inspired by artists like Ugo Rondinone, Jose Dávila, and James Balmforth—combining raw and refined materials in precarious yet balanced compositions. These "stacks" served as navigational landmarks throughout the resort, each unique yet unified by textured stone and vibrant metal palette. The system guided guests to destinations while revealing unexpected discoveries along the way.
Studio: 2x4
Team: Michael Rock, Georgie Stout (Creative Direction); Leigha Denis, Florian Mewes (Design Direction); Dan Dittrich, Frank Mandell (3D Visualization)
Role: Environmental, Wayfinding & Signage Design
Year: 2019