2x4 developed a comprehensive wayfinding and environmental graphics strategy for The Drew Las Vegas—a reimagined luxury resort seeking to reclaim the wonder and prestige of high-end hospitality while appealing to more diverse interests and sensibilities. The strategy centered on a "Super Natural" concept, balancing elevated luxury with organic, unaffected materiality—mirroring the character of the desert and energy of Las Vegas. The wayfinding approach organized navigation into three spatial layers: Ground (wayfinding breadcrumbs situated throughout the journey), Horizon (a consistent datum of information always visible in the distance), and Sky (iconic beacons suspended above for placemaking and orientation).

Central to the strategy was a system of stacked monuments—sculptural forms inspired by artists like Ugo Rondinone, Jose Dávila, and James Balmforth—combining raw and refined materials in precarious, balanced compositions. These "stacks" served as navigational landmarks throughout the resort, each configuration unique yet unified by the same material palette and stacking logic. A highly crafted vocabulary of textured stone, smooth metal, and vibrant accent colors created visual landmarks and reliable beacons, supporting dual functions—seamlessly guiding guests to destinations while revealing unexpected discoveries along the way.

Studio: 2x4
Team: Michael Rock, Georgie Stout (Creative Direction); Leigha Denis, Florian Mewes (Design Direction); Dan Dittrich, Frank Mandell (3D)
Role: Design
Year: 2019