guggenheim bilbao

lobby & visitor experience
digital content & wayfinding signage
Local Projects

with: naomi seixas, peter vikar, Guillaume marais, Pearlyn Lii 


Local Projects was engaged by the Guggenheim Bilbao to design and develop a new lobby configuration for the Museum. we reimagined the visitor journey to encourage more on-line ticket purchasing and new signage and furniture configurations to optimize flow for both high and low seasons. all new physical elements, such as ticketing desk, community and information desk, security posts, audioguide storage and management, were  designed to enhance the new experience for both visitors and museum staffs, while staying true to the  spirit of the building. We worked with the in-house design team to standardize and simplify the digital content templates and physical signage solutions to provide effectively essential information to all visitors. a set of graphic modules were created to Emphasize the value of transformation by using rich imagery of the past and present with the Guggenheim Bilbao logo as the connective tissue, taking over all the digital signage, adding a sense of surprise and discovery to the new lobby.

duy pham is a Vietnamese canadian graphic designer and art director, originally from saigon and now based in New york city.
he specializes in visual identity and experience design at the intersection of art and culture, and believes in the transformative power of building emotional connections between people, places, and ideas.

duy previously worked at bruce mau design, local projects, and 2x4.
he is also a collector of comme des garçons and objects of curiosity.
contact: duyphamk at gmail dot com