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HUTCHINS CENTER


Visual Identity
proposal
Bruce Mau Design

CD: Elvira Barriga

2015

the hutchins center at harvard university houses a group of world-leading research institutes and programs dedicated to the creation of cutting-edge knowledge in the field of african and african american research. The center encompasses, among other initiatives, the w.e.b. du bois research institute, the hiphop archive & research institute, the ethelbert cooper gallery for african & african american art and transition magazine. the identity is essentially the letter h made of five boxes, each could be used as adjustable and scalable placeholder for headline, copy and pattern. the background image is intentionally blurred to create a sense of depth and complexity in contrast with the boldness and simplicity of the identity.

duy Pham is a Vietnamese Canadian graphic designer and art director, originally from Saigon and currently based in New York.


he specializes in brand identity and environmental experience at the nexus of contemporary culture and new technologies.


duy previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.


he holds a BFA in Computation Arts from Concordia University in Montreal.


Duy is also a passionate collector of comme des garçons and objects of curiosity.


for commission and collaboration, or to say hi:
duyphamk@gmail.com