HUTCHINS CENTER

Visual Identity
proposal
Bruce Mau Design

CD: Elvira Barriga

2015
the hutchins center at harvard university houses a group of world-leading research institutes and programs dedicated to the creation of cutting-edge knowledge in the field of african and african american research. The center encompasses, among other initiatives, the w.e.b. du bois research institute, the hiphop archive & research institute, the ethelbert cooper gallery for african & african american art and transition magazine. the identity is essentially the letter h made of five boxes, each could be used as adjustable and scalable placeholder for headline, copy and pattern. the background image is intentionally blurred to create a sense of depth and complexity in contrast with the boldness and simplicity of the identity.





duy pham is a Vietnamese canadian graphic designer and art director, originally from saigon and now based in New york city.
he specializes in visual identity and experience design at the intersection of art and culture, and believes in the transformative power of building emotional connections between people, places, and ideas.

duy previously worked at bruce mau design, local projects, and 2x4.
he is also a collector of comme des garçons and objects of curiosity.
contact: duyphamk at gmail dot com