HUTCHINS CENTER


Visual Identity
proposal
Bruce Mau Design

CD: Elvira Barriga

2015

the hutchins center at harvard university houses a group of world-leading research institutes and programs dedicated to the creation of cutting-edge knowledge in the field of african and african american research. The center encompasses, among other initiatives, the w.e.b. du bois research institute, the hiphop archive & research institute, the ethelbert cooper gallery for african & african american art and transition magazine. the identity is essentially the letter h made of five boxes, each could be used as adjustable and scalable placeholder for headline, copy and pattern. the background image is intentionally blurred to create a sense of depth and complexity in contrast with the boldness and simplicity of the identity.

Vietnamese-Canadian
art director
based in new york
specializing in
brand strategy
visual identity
experience design


previously
2x4
Local Projects
Bruce Mau Design

co-founder of
speaklow
collector of
comme des garçons


contact
commission
collaboration
duyphamk@gmail.com