![](https://freight.cargo.site/t/original/i/be7d23ace8ca11aca1910ff6055398bb5ac1da0434802f12daa06e0ebdeebcb4/PKD_HUTCHINSCENTER_2.jpg)
![](https://freight.cargo.site/t/original/i/39a1c8a85f02012395d44da96e2caea3e06a2e053f319c63678f2e9d083cbfe6/PKD_HUTCHINSCENTER_1.jpg)
![](https://freight.cargo.site/t/original/i/87ba2d74824d0585477d3fbc0f9fdb85675d736baec783955af72858769c71fb/PKD_HUTCHINSCENTER_3.jpeg)
![](https://freight.cargo.site/t/original/i/ffb03ca6b2262ee0f838cea9966510217b29461e0df899584d1ec5ef1c789eeb/PKD_HUTCHINS_6.jpg)
![](https://freight.cargo.site/t/original/i/90cb0b142ee39e5bb175ddedd81746723a979ce3c473bcd5bb825294fa51dce6/PKD_HUTCHINS_5.jpg)
![](https://freight.cargo.site/t/original/i/18881734e06f6dda462a7cc990762fb10f97f9f6e5e8235a37db80d3b86ed4d2/PKD_HUTCHINSCENTER_BUTTONS.jpg)
HUTCHINS CENTER
Visual Identity
proposal
Bruce Mau Design
CD: Elvira Barriga
2015
the hutchins center at harvard university houses a group of world-leading research institutes and programs dedicated to the creation of cutting-edge knowledge in the field of african and african american research. The center encompasses, among other initiatives, the w.e.b. du bois research institute, the hiphop archive & research institute, the ethelbert cooper gallery for african & african american art and transition magazine. the identity is essentially the letter h made of five boxes, each could be used as adjustable and scalable placeholder for headline, copy and pattern. the background image is intentionally blurred to create a sense of depth and complexity in contrast with the boldness and simplicity of the identity.