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BRANDING & PACKAGING
PROPOSAL
2X4

CD: MICHAEL ROCK
AD: SUNG JOONG KIM

2019

Unrealized PROPOSAL FOR A DOUBLE GRAPHIC IDENTITY SYSTEM FOR A CAFÉ AND a RESTAURANT INSIDE LOUIS VUITTON’S FLAGSHIP STORE IN OSAKA, HEADED UP BY ACcLAIMED JAPANESE CHEF YOSUKE SUGA. THE HOUSE CODES HAVE BEEN REINTERPRETED TO EXPLORE THE TRANSPORTIVE IDEA OF LE VOYAGE, INSPIRED BY THE ARCHITECTURE’S SAILING MOTIF. TWO striking DESIGN SCHEMES ARE CREATED FOR THE CAFÉ AND RESTAURANT, REMIXING THE LV MONOGRAM WITH GEOMETRIC SHAPES, BLENDING HERITAGE NAUTICAL SIGNS WITH CONTEMPORARY GRAPHIC PATTERNS.

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duy pham is a Vietnamese Canadian art director based in New York, specializing in visual strategy, identity, and experience design.

he previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is co-founder of speaklow, an object gallery and interior studio, and a devoted collector of all things comme des garçons.

for commission and collaboration, or to say hi:
duyphamk@gmail.com

louis vuitton osaka

duy pham is a Vietnamese Canadian art director based in New York, specializing in visual strategy, identity, and experience design.

he previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto. he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is co-founder of speaklow, an object gallery and interior studio, and a devoted collector of all things comme des garçons.

for commission and collaboration, or to say hi: duyphamk@gmail.com

he previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

for commission and collaboration, or to say hi:
duyphamk@gmail.com