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BRANDING & PACKAGING
PROPOSAL
2X4

CD: MICHAEL ROCK
AD: SUNG JOONG KIM

2019

PROPOSAL FOR A DOUBLE GRAPHIC IDENTITY SYSTEM FOR A CAFÉ AND RESTAURANT INSIDE LOUIS VUITTON’S FLAGSHIP STORE IN OSAKA, HEADED UP BY ACLAIMED JAPANESE CHEF YOSUKE SUGA. THE HOUSE CODES HAVE BEEN REINTERPRETED TO EXPLORE THE TRANSPORTIVE IDEA OF LE VOYAGE, INSPIRED BY THE ARCHITECTURE’S SAILING MOTIF. TWO BOLD AND COLORFUL DESIGN SCHEMES ARE CREATED FOR THE CAFÉ AND RESTAURANT, REMIXING THE LV MONOGRAM WITH GEOMETRIC SHAPES, BLENDING HERITAGE NAUTICAL SIGNS WITH CONTEMPORARY GRAPHIC PATTERNS.

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duy Pham is a Vietnamese Canadian graphic designer and art director, originally from Saigon and currently based in New York.

he specializes in brand identity and environmental experience at the nexus of contemporary culture and new technologies.

duy previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is also a passionate collector of comme des garçons and objects of curiosity.

for commission and collaboration, or to say hi:
duyphamk@gmail.com

louis vuitton osaka

duy Pham is a Vietnamese Canadian graphic designer and art director, originally from Saigon and currently based in New York.

he specializes in brand identity and environmental experience at the nexus of contemporary culture and new technologies.

duy previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is also a passionate collector of comme des garçons and objects of curiosity.

for commission and collaboration, or to say hi: duyphamk@gmail.com

for commission and collaboration, or to say hi:
duyphamk@gmail.com