louis vuitton osaka

BRANDING & PACKAGING
PROPOSAL
2X4

CD: MICHAEL ROCK
AD: SUNG JOONG KIM

2019
PROPOSAL FOR A DOUBLE GRAPHIC IDENTITY SYSTEM FOR A CAFÉ AND RESTAURANT INSIDE LOUIS VUITTON’S FLAGSHIP STORE IN OSAKA, HEADED UP BY ACLAIMED JAPANESE CHEF YOSUKE SUGA. THE HOUSE CODES HAVE BEEN REINTERPRETED TO EXPLORE THE TRANSPORTIVE IDEA OF LE VOYAGE, INSPIRED BY THE ARCHITECTURE’S SAILING MOTIF. TWO BOLD AND COLORFUL DESIGN SCHEMES ARE CREATED FOR THE CAFÉ AND RESTAURANT, REMIXING THE LV MONOGRAM WITH GEOMETRIC SHAPES, BLENDING HERITAGE NAUTICAL SIGNS WITH CONTEMPORARY  GRAPHIC PATTERNS.





duy pham is a Vietnamese canadian graphic designer and art director, originally from saigon and now based in New york city.
he specializes in visual identity and experience design at the intersection of art and culture, and believes in the transformative power of building emotional connections between people, places, and ideas.

duy previously worked at bruce mau design, local projects, and 2x4.
he is also a collector of comme des garçons and objects of curiosity.
contact: duyphamk at gmail dot com