LOUIS VUITON OSAKA
BRANDING & PACKAGING
PROPOSAL
2X4
CD: MICHAEL ROCK & SUNG JOONG KIM
ROLE: GRAPHIC DESIGNER
2019
PROPOSAL FOR A DOUBLE GRAPHIC IDENTITY SYSTEM FOR A CAFÉ AND RESTAURANT INSIDE LOUIS VUITTON’S FLAGSHIP STORE IN OSAKA, HEADED UP BY ACLAIMED JAPANESE CHEF YOSUKE SUGA. THE HOUSE CODES HAVE BEEN REINTERPRETED TO EXPLORE THE TRANSPORTIVE IDEA OF LE VOYAGE, INSPIRED BY THE ARCHITECTURE’S SAILING MOTIF. TWO BOLD AND COLORFUL DESIGN SCHEMES ARE CREATED FOR THE CAFÉ AND RESTAURANT, REMIXING THE LV MONOGRAM WITH GEOMETRIC SHAPES, BLENDING HERITAGE NAUTICAL SIGNS WITH CONTEMPORARY GRAPHIC PATTERNS.