louis vuitton osaka


BRANDING & PACKAGING
PROPOSAL
2X4

CD: MICHAEL ROCK
AD: SUNG JOONG KIM

2019

Unrealized PROPOSAL FOR A DOUBLE GRAPHIC IDENTITY SYSTEM FOR A CAFÉ AND a RESTAURANT INSIDE LOUIS VUITTON’S FLAGSHIP STORE IN OSAKA, HEADED UP BY ACcLAIMED JAPANESE CHEF YOSUKE SUGA. THE HOUSE CODES HAVE BEEN REINTERPRETED TO EXPLORE THE TRANSPORTIVE IDEA OF LE VOYAGE, INSPIRED BY THE ARCHITECTURE’S SAILING MOTIF. TWO striking DESIGN SCHEMES ARE CREATED FOR THE CAFÉ AND RESTAURANT, REMIXING THE LV MONOGRAM WITH GEOMETRIC SHAPES, BLENDING HERITAGE NAUTICAL SIGNS WITH CONTEMPORARY GRAPHIC PATTERNS.

Vietnamese-Canadian
art director
based in new york
specializing in
brand strategy
visual identity
experience design


previously
2x4
Local Projects
Bruce Mau Design

co-founder of
speaklow
collector of
comme des garçons


contact
commission
collaboration
duyphamk@gmail.com