new world development

Environmental Graphics
Bruce Mau Design

CD: Elvira Barriga
with: Bryan Carvalho


wrapped around new world development's massive construction site along the tsim sha tsui promenade in hong kong, these large-scale graphics pay hommage to the adjacent cultural landmarks (hong kong museum of art, avenue of stars) and celebrates the spectacular natural setting of the victoria harbour. the striking typographic design incorporates quotes about art and nature from famous artists and thinkers. the undulating gradient background unifies and exhilarates the experience of visitors passing by the site and the connected underground passenger tunnels. we also designs a flexible wayfinding signage system to help directing visitors to nearby attractions and landmarks.

duy Pham is a Vietnamese Canadian graphic designer and art director, originally from Saigon and currently based in New York.

he specializes in brand identity and environmental experience at the nexus of contemporary culture and new technologies.

duy previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is also a passionate collector of comme des garçons and objects of curiosity.

for commission and collaboration, or to say hi: