new world development

Environmental Graphics
Bruce Mau Design
CD: Elvira Barriga
CO: Bryan Carvalho

wrapped around new world development's massive construction site along the tsim sha tsui promenade in hong kong, these large-scale graphics pay hommage to the adjacent cultural landmarks (hong kong museum of art, avenue of stars) and celebrates the spectacular natural setting of the victoria harbour. the striking typographic design incorporates quotes about art and nature from famous artists and thinkers. the undulating gradient background unifies and exhilarates the experience of visitors passing by the site and the connected underground passenger tunnels. we also designs a flexible wayfinding signage system to help directing visitors to nearby attractions and landmarks.

duy pham
art direction
design strategy
brand identity
visual experience
born in sgn
based in nyc
© Duy Pham 2023