new world development


Environmental Graphics
Bruce Mau Design

CD: Elvira Barriga
with: Bryan Carvalho

2015

wrapped around new world development's massive construction site along the tsim sha tsui promenade in hong kong, these large-scale graphics pay hommage to the adjacent cultural landmarks (hong kong museum of art, avenue of stars) and celebrates the spectacular natural setting of the victoria harbour. the striking typographic design incorporates quotes about art and nature from famous artists and thinkers. the undulating gradient background unifies and exhilarates the experience of visitors passing by the site and the connected underground passenger tunnels. we also designs a flexible wayfinding signage system to help directing visitors to nearby attractions and landmarks.

I am a Vietnamese-Canadian art director in NYC specializing in design strategy, visual identity, and experience design for culture-forward brands and organizations.


I previously worked at design firms 2x4 and Local Projects in New York, and Bruce Mau Design in Toronto.

I holds a BFA in Computation Arts from Concordia University in Montreal.

I am a co-founder of speaklow, a gallery and shop housed in a historic bed-stuy brownstone, and a devoted collector of all things comme des garçons.


for commission and collaboration, or to say hi:
duyphamk@gmail.com