new world development


Environmental Graphics
Bruce Mau Design

CD: Elvira Barriga
with: Bryan Carvalho

2015

wrapped around new world development's massive construction site along the tsim sha tsui promenade in hong kong, these large-scale graphics pay hommage to the adjacent cultural landmarks (hong kong museum of art, avenue of stars) and celebrates the spectacular natural setting of the victoria harbour. the striking typographic design incorporates quotes about art and nature from famous artists and thinkers. the undulating gradient background unifies and exhilarates the experience of visitors passing by the site and the connected underground passenger tunnels. we also designs a flexible wayfinding signage system to help directing visitors to nearby attractions and landmarks.

duy pham is a Vietnamese Canadian art director based in New York, specializing in visual strategy, identity, and experience.


he previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is co-founder of speaklow, a design gallery and interior studio, and a devoted collector of all things comme des garçons.


for commission and collaboration, or to say hi:
duyphamk@gmail.com