new world development


Environmental Graphics
Bruce Mau Design

CD: Elvira Barriga
with: Bryan Carvalho

2015

wrapped around new world development's massive construction site along the tsim sha tsui promenade in hong kong, these large-scale graphics pay hommage to the adjacent cultural landmarks (hong kong museum of art, avenue of stars) and celebrates the spectacular natural setting of the victoria harbour. the striking typographic design incorporates quotes about art and nature from famous artists and thinkers. the undulating gradient background unifies and exhilarates the experience of visitors passing by the site and the connected underground passenger tunnels. we also designs a flexible wayfinding signage system to help directing visitors to nearby attractions and landmarks.

Vietnamese-Canadian
art director
based in new york
specializing in
brand strategy
visual identity
experience design


previously
2x4
Local Projects
Bruce Mau Design

co-founder of
speaklow
collector of
comme des garçons


contact
commission
collaboration
duyphamk@gmail.com