OCAD UNIVERSITY

Visual Identity
Bruce Mau Design

CD: Laura Stein
with: Greg Judelman, Chris Braden, Mike Dudek

2010
one of canada’s best art and design school, ontario college of art and design—ocad, achieved degree-granting status in 2011 and with that, a new name. inspired by the iconic building by architect will alsop, the black and white window logo is designed to display work of graduating student medal winners every year. as the school grows and matures, a living library of identities will emerge, recording the ideas and aesthetics that have shaped the school's visual culture over time.





duy pham is a Vietnamese canadian graphic designer and art director, originally from saigon and now based in New york city.
he specializes in visual identity and experience design at the intersection of art and culture, and believes in the transformative power of building emotional connections between people, places, and ideas.

duy previously worked at bruce mau design, local projects, and 2x4.
he is also a collector of comme des garçons and objects of curiosity.
contact: duyphamk at gmail dot com