Visual Identity
Bruce Mau Design

CD: Laura Stein
with: Greg Judelman, Chris Braden, Mike Dudek


one of canada’s best art and design school, ontario college of art and design—ocad, achieved degree-granting status in 2011 and with that, a new name. inspired by the iconic building by architect will alsop, the black and white window logo is designed to display work of graduating student medal winners every year. as the school grows and matures, a living library of identities will emerge, recording the ideas and aesthetics that have shaped the school's visual culture over time.

duy Pham is a Vietnamese Canadian graphic designer and art director, originally from Saigon and currently based in New York.

he specializes in brand identity and environmental experience at the nexus of contemporary culture and new technologies.

duy previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is also a passionate collector of comme des garçons and objects of curiosity.

for commission and collaboration, or to say hi: