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TARGET
OPEN HOUSE


Retail Experience
Local Projects

CD: Jake Barton 
with: Nathan Adkisson, Paul Hoppe, Theresa Long, Marijana Wotton, Nima Vakili, Myles Bryan, Eric Rieper

2016—2017

Target Open House, the part-store, part-lab, part-museum, is re-imagined to introduce customers to the world of internet-connected devices in the context of their daily lives. The centerpiece of Open House is a life-size acrylic home brought to life by giant 16-foot projection screens. Visitors use an iPad to self-identify with a lifestyle then experience multimedia stories of how smart products can work together to enrich their lives. Visitors then go on to explore one of the largest selections of smart devices in The Forum. Every product is presented out of the box to encourage hands-on interaction, along with interactive touch screens to deep dive into each product and explore new functionalities through new product combinations.

duy pham is a Vietnamese Canadian art director based in New York, specializing in visual strategy, identity, and experience.


he previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is co-founder of speaklow, a design gallery and interior studio, and a devoted collector of all things comme des garçons.


for commission and collaboration, or to say hi:
duyphamk@gmail.com