The truth is local

POP-UP Storefront Experience
Local Projects

CD: Christopher Fung
PM: Charlotte Harris
with: Andrea Worby, Anthony Roy, Vibha Agarwala, Nima Vakili, anthony dong


The Truth is Local brings stories from The New York Times to life on the streets of all five boroughs, showing its commitment to covering its hometown. Local Projects produced a series of journalism installations housed in storefronts throughout the five boroughs in response to extraordinary New York Times stories from across New York City. These storefronts demonstrate the New York Times commitment to local stories, covering issues that have affected New Yorkers for nearly 160 years. Visitors to all the installations can immerse themselves in the stories by using their phones to scan a QR code to access audio clips featuring the journalists’ reporting journeys.

PRESS and awards:

NY 1 Spectrum
Creative REview

NEw York Design Awards: Best studio—Medium
FRAME AWARDS: Best set design

duy Pham is a Vietnamese Canadian graphic designer and art director, originally from Saigon and currently based in New York.

he specializes in brand identity and environmental experience at the nexus of contemporary culture and new technologies.

duy previously worked at design firms 2x4 and Local Projects in new York, and Bruce Mau Design in Toronto.

he holds a BFA in Computation Arts from Concordia University in Montreal.

Duy is also a passionate collector of comme des garçons and objects of curiosity.

for commission and collaboration, or to say hi: