Positioned between big event companies and small production houses, Outpost blends hospitality precision with cultural fluency—creating corporate experiences and cultural activations grounded in human connection and measurable impact. With the agency's evolving direction came the opportunity to bring refinement and clarity across every touchpoint. Working closely with the founders, I developed a comprehensive identity system including full website redesign and suite of digital and print collateral.

The identity centers on a monochromatic system where restraint amplifies sophistication and color emerges through photography. The wordmark, set in ABC Favorit Expanded, balances contemporary sophistication with confident presence. Photography drives the visual narrative across three scales: intimate craft details, human connection, and experiential atmosphere. Large-scale imagery layers with minimal typography in gallery-like compositions that feel editorial, thoughtful, and refined. From letterpress stationery to digital touchpoints, every element conveys craftsmanship and taste—translating Outpost's positioning as a lifestyle-driven agency where hospitality meets culture.

role: Brand identity & digital experience
Year: 2025